Here is an example of a Taxi firm thinking about how to make their experience stand out – the centre console has been filled with a range of ‘essentials’ for your 30 minute airport transfer from hand cream to deodorant…!  Not sure quite how they came to make the selection of what should be there personally I found the water the best bit 

The point is that the company has thought about making the journey more memorable for the passenger by enhancing the experience from a drive in a car to a full wash and brush up which might be incredibly useful if you are coming off a red eye flight and rushing to a meeting or maybe meeting long lost loved ones   I applaud the thinking!!