NOT QUITE THE IMAGE BRITISH AIRWAYS WANTS TO PORTRAY...

 

Lovely picture of BA airline food en route Jo’burg to Cape Town. All that cash on brand development turned into this experience. A case of better not bothering? They will say serving food in difficult conditions is the excuse,,,well coal miners solved that problem decades ago it was called the Cornish Pasty – maybe try that next time. I will be publishing a whole series in my 2016 theme of #thinkdifferently when it comes to customer experience,,,enjoy 😉