Congratulations Activia, rather like my earlier post about Tiptree jams using their jam pot lids to add something to your day, they have invested in messages on the inside of there yogurt pot lids.

I always wonder how this Board room conversations goes when someone wants to invest in something that could be seen as frivolous and perhaps an ‘avoidable cost’ and yet it adds a certain something to the brand and the “experience” of something as basic as eating a yogurt.

Once again this, rather like the sign off on the lid below, made me smile..it was only for a moment but the world does feel a lot better when you are smiling and the association, however sub-conscious it might be, ticks my box